While this may not get you more followers, it gives you a clearer picture of who Instagram is suggesting to you to follow.Īnd if you flip this perspective, it helps you predict the search results you’re appearing in too!Īlso, if you use a personal account, or test account to monitor your Instagram page, you can do this to try out your keywords and see if your business account appears in the results! If you’re a brand or business getting on top of your Instagram strategy, clearing your search results is like working from a clean slate when you’re researching competitors and complementary brands on Instagram. So start building up your Instagram relationships and sharing some love to get a spot on the “Suggested” and “Because You Follow” results! Instagram Search Bonus Tip #8: Clear Your History The more genuine relationships you build with other profiles on Instagram the better - it signals to Instagram that you know and like this brand, and anyone who enjoys their content, might enjoy your content too! That means that you can change it to words that highlights what your Instagram profile or business is about.īy including important keywords in your Name field, your chances of appearing in the top results if anyone searches for those keywords will be much higher! The “Name” field in your Instagram bio is searchable, and completely customizable and separate to your Instagram handle. The first step to getting discovered on Instagram Search is to optimize your Instagram name!
To help you do just that, here are all of our top tips to getting discovered on Instagram Search results: Instagram Search Tip #1: Optimize Your Name Field With Keywords Just like you would optimize your website with SEO and keywords, you also need to think about doing the same for your Instagram profile! If you want to grow your following and start using Instagram Search to your advantage, you need to start thinking about your Instagram profile as your new homepage. Want to learn more about the Instagram algorithm and how it works? Check out this blog post for everything there is to know! So there’s no denying it’s a powerful tool for getting your profile in front of your target audience!
In other words, the Instagram algorithm is working hard behind the scenes of Instagram Search to always deliver not only the most accurate results, but also the most relevant results to you!īased on your Instagram behaviors - like what profiles you like and engage with the most, who’s engaged with your photos, and even the profiles your followers engage with most - Instagram does the math and helps predict what profiles you’d like to discover. Just like a search engine, Instagram “reads” profiles and learns what, when, and where to reveal profiles in results.Īccording to Instagram, the search results you see are based on a variety of factors, including the people you follow, who you’re connected to, and what photos and videos you like on Instagram. We’re jumping right in to answer those questions! How Instagram Search Works:
But how does Instagram know what to display in the search results? How are they ranked and how can you secure a top spot in the results line up?
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